Merrell and Dogfish Head Craft Brewery launch limited-edition trail running shoe!
Whoa!
For all
sneaker and shoe lovers in general like myself, I need to get a pair of these
on principle alone! Beer kicks? Hell yeah! Below is the official press release and information.
Nice job Merrell and Dogfish!
Whatcha think?
I say dopeness!
Ale
Straight from the press:
Merrell and Dogfish Head Craft Brewery
launch Limited-Edition Trail Running Shoe!
Made from sustainable materials, the Agility Synthesis x Dogfish shoe brings a fresh take on trail to tavern
Outdoor performance brand Merrell and Dogfish Head Craft Brewery have launched a cobranded
trail running shoe inspired by two of their shared passions: the outdoors and
beer. The limited-edition Merrell Agility Synthesis X Dogfish trail runner is
now available in select retail stores and on Merrell.com, and will also be sold
on September 29th at Dogfish Head’s annual Dogfish Dash in
Milton, DE.
“Today’s adventurous beer drinker is seeking more from
their alcoholic beverages than ever before. They’re looking for a beer that’s
not only intensely flavorful, but that fits into their active lifestyle. Brewed
with black limes, sour lime juice and sea salt, the thirst-slaying, citrusy-tart
mashup that is SeaQuench Ale satisfies all those needs,” said
Sam Calagione, founder of Dogfish Head. “Partnering with Merrell, leaders in
the active lifestyle footwear category, to release this sweet SeaQuench-themed
shoe is a great reminder to folks everywhere that you can ‘have your beer and
drink it too.’ Maintaining an active lifestyle is all about balance – go for a
trail run or a gym workout, then reward yourself with a cold can of SeaQuench
Ale.”
Merrell and Dogfish Head, two outdoor-loving brands, both
believe wild spaces urgently need to be sustained and protected. With that in
mind, the co-branded shoes are made with a more sustainable choice wherever
possible. They include reclaimed scrap rubber, BLOOM® algae foam instead of
petroleum, recycled plastic, and more.
Alongside the launch of the Agility Synthesis X Dogfish
shoe, Merrell will be donating $10,000 to The Conservation Alliance, whose mission is to engage
businesses to fund and partner with organizations to protect wild places for
their habitat and recreation values. Merrell is a pinnacle member of The
Conservation Alliance and to date, has provided more than $1 million in funding
to assist their efforts.
“We’ve enjoyed building upon the shared beliefs of
Merrell and Dogfish Head,” says Sue Rechner, President of Merrell. “We’re very proud that our
partnership also provides support for The Conservation Alliance and reduces
our impact through the use of recycled materials and sustainable
processes.”
