Thursday, October 27, 2011

I’m hosting the MillerCoors 2nd Annual T.A.P. Awards!

With beer as the theme, this should be super cool!

For the second year, MillerCoors is hosting their 2nd Annual T.A.P. Awards and they have your homey Ale Sharpton co-hosting it with V-103 Radio Personality Ramona Debreaux tonight! T.A.P. is a clever acronym for "Taste+ Appreciation+ Prestige" created by the slick public relations firm, Garner PR. For the second year, MillerCoors is honoring the top tier account holders for MillerCoors products, Atlanta’s major tastemakers, chefs, sports bars, crafty mixologists, bartenders, and other influencers for making this great city off the charts regarding anything involving entertainment and, of course, drinking beer!
MillerCoors are also giving kudos to the Atlanta Urban League Young Professionals for their year-round efforts to improve the community and support move makers in Georgia’s capital. It’s an invitation-only affair that kicks off tonight from 8:00pm -10:30pm.

I will be probably sipping on a nice glass of Blue Moon when announcing award recipients, but there will be others on deck including the Italian lager, Peroni; Coors Light, which I truly do believe tastes the coldest compared to any beer I have ever had for some reason; the triple-hop boasting Miller Lite; and Leinenkugel’s Berry Weiss, which I compare to Fruity Pebbles and recommend to anyone who swears beer is only bitter. Here are some of the cool things they have planned in their “Every Day of the Week” format that was sent to me:

S/M - Experience the Miller Light "Fan Up" Lounge. Try your hand at the Miller Lite home drafts, watch the 2011 Falcon's Highlights, and compete to win prizes if you consider yourself the ultimate Falcons Fan

T- Continue your week by stopping in Blue Moon "Date Night" Suite. Get in the "mix' with your partner or your friends and concoct the ultimate Blue Moon signature beer cocktails with our chief mixologist guiding you along the way

W- As the week reaches its halfway point, guys grab your buddies and head over to our Coors Light "Super Cold" Ice Lounge. After a long day’s work, loosen up your tie and experience a nice cold one. Let Coposhi's men's boutique and menswear architect Brian Short show you how to go from Cold to Super Cold with your style while you "chill" out ...grown man style

TH - With the weekend on the horizon, let Chef Jason Ellis and the Social Cravings team show you how to host the ultimate Dinner Party in the Peroni Interactive Kitchen. Uniquely incorporating MillerCoors products into your favorite recipes, leave this event knowing how to make your entertaining experience the talk of all of your friends.

F - Cheers to the Weekend, ladies grab your girls and head over to the Berry Weiss Beauty Suite. Experience the sweeter side of beer, partake in beauty services provided by GlamBar Salon, and indulge in girl talk (no boys allowed).

S - End you week at the MillerCoors center stage. Toast the 2011 T.A.P. Award Recipients, applaud this year's beneficiary—the Atlanta Urban League of Young Professionals, capture the moment in time by stepping into the OMG booth for your custom photo and more.

Oh, and just for you, my loyal readers, here are the winners who will be getting some hardware tonight:

1. MillerCoors T.A.P Award - Platinum Seller of the Year- AG Entertainment
2. MillerCoors T.A.P Award - Sports Bar of the Year - Dugan's
3. MillerCoors T.A.P Award - Restaurant/Lounge of the Year - Do Restaurant
4. MillerCoors T.A.P Award - Co-Promoter of the Year - Botchey & Certified Ent
5. MillerCoors T.A.P Award - Co-Promoter of the Year - Traxx Girls
6. MillerCoors T.A.P Award - For Raising the Bar - The Four Corner Circle, LLC
7. MillerCoors T.A.P Award - Premium Infuencer of the Year - Terri J. Vaughn (actress)
8. MillerCoors T.A.P. Award - Sound of the City - Verse Simmonds (Konvict/ Universal)
9. MillerCoors T.A.P. Award - Business Visionary of the Year - Chef Jason Ellis

Overall, it is truly an honor to do this. No matter how many folks will be there, I have to be cool and stay on my mission to spread beer love from city to city, state to state, country to country, continent to continent, and soon—thanks to Virgin Airlines—planet to planet!
See you at the top, baby!


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