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| Photo courtesy of SweetWater. |
ATL’s SweetWater
shows off new glass packaging and artistically introduces their bottle
conditioning technology!
Cheers Y'all!
Man, Atlanta, GA’s
beloved SweetWater Brewing is
constantly making hella moves, from going the can route to helping us get our craft brewin' on the fly way with their flagship 420 Pale Ale on Delta Airlines to name a few. Now it’s time
for their brand new bottles designed by Owens-Illinois, Inc.—which boast a freaky wavy look to reflect
SweetWater's love for H2O—along with their new bottle
conditioning technology to keep brew as gangsterly fresh and evenly carbonated
as possible. (Yep, I made that word up.)
Along
with the official press release stating how these new 420 bottles are coming out this
week, check out SweetWater’s awesome and informative graphic below on how they
keep a little yeast and sugar in each bottle to keep their beer naturally
carbonated.
Happy
Sippin’!
Ale
Sweetwater Brewing Company
Steps Up in Both Science and Style
Brewery expands
conditioning program to bottles and unveils a fresh new glass package
ATLANTA (August,
11 2014) – SweetWater Brewing Company is revamping their bottles inside and
out. The Georgia-based brewery announced today that will debut a fresh look for
its glass packaging, complemented by a brand-spankin’ new bottle conditioning
process for the liquid inside. Folks can expect to wrap their hands around the
new curvy bottles and wet their whistles with freshly conditioned bottled beer
beginning the second week in August.
SweetWater began
conditioning beers with the launch of cans in March of this year. Beginning
with 420 Extra Pale Ale and India Pale Ale (IPA) in aluminum this spring, the
brewery teased bottle conditioning on the horizon. Now, the process will expand
to include bottle brews launching with 420, then moving on to IPA and
additional brands in the coming months.
“With our new
expansion up-to-speed, we are finally at a place where we can now shift our
focus from sustaining to evolving,” said Freddy Bensch, founder and Big Kahuna
at SweetWater Brewery. “Quality of product – and of life – have always been what
we value most, so we we’re thrilled to be at a place where we could make an
investment in the advancement of our packaging and beer, ultimately delivering
the freshest possible experience for our customers.”
Conditioning is
a natural method used to carbonate beer. Instead of mechanically forcing carbon
dioxide into the brew, a carefully calculated amount of priming sugar and yeast
is added to the beer immediately prior to packaging. With a small amount of
yeast active in the beer, it consumes the residual sugars as well as any oxygen
in the head space during a brief secondary fermentation stage, naturally
ensuring fresher and more stable beer for longer periods. Once the beer is packaged
and sealed, the gas cannot escape and is forced to dissolve into the beer, thus
naturally carbonating it.
The brand-new
bottle, made by Owens-Illinois, Inc. (O-I), features an original design
complemented by fresh bottle neck labels. The SweetWater logo is embossed twice
on the shoulder of the bottle. Additionally, the brewery’s motto – “Don’t Float
the Mainstream”– is molded in the lower label panel, creating a visual boundary
supporting the paper label. The package takes cues from a traditional Belgian
bottle profile, but adds to it by incorporating a water wave pattern to the new
bulbous neck, giving the bottle a signature look while also connecting the
brand to the water that is so vital to the brewery.
“SweetWater
challenged us with creating a proprietary bottle design that would help them
stand out on the shelf while working with their existing fill and handling
capabilities,” said Raul Paredes, director of new product development at O-I.
“The design solution provides differentiation in a sea of sameness where
standard long necks are the norm.”
For more information on SweetWater
Brewery, visit www.sweetwaterbrew.com.
