Tuesday, September 30, 2014

Second Self Beer Company Debuts Brews Starting Today!

Leon’s Full Service opens the brew gates at 6 p.m., with ALL of their beers including the Thai Wheat, Red Hop Rye, LIPA IPA, and Saison!


In case you missed my sneak peek of Second Self Beer Company’s brand new brewery based on the Atlanta’s west side a few weeks ago along with an interview with co-owner/brewer Jason Santamaria and biz partner Chris Doyle here, it’s time to be one of the first in the world to sip what all the hype is about! Jay, Chris, and the rest of the Second Self posse know how to throw down when it comes to brewing, so starting with their first official pour at Leon’s Full Service tonight at 6 p.m., it’s on! ALL of their beers will be on tap including the Thai Wheat, Red Hop Rye, LIPA IPA, and Saison, so let’s get to sippin’! If you can’t make it tonight, there are a lot more opportunities listed in the official press release below.


Second Self Beer Company Debuts Flagship Brews

Beer enthusiasts are invited to enjoy the brewery’s unique creations across the city to celebrate Second Self Launch Week

Second Self Beer Company will premier its highly anticipated brews to the public beginning on Tuesday, September 30. The Second Self signature launch ales will be available at various restaurants and pubs across the city.

Beer Architect Jason Santamaria and Alechemist Chris Doyle created their beers with high-quality ingredients and advanced techniques to ensure an exceptional product for consumers. The flavor profile of the brews eloquently showcases the brewers’ great pride in the product and the use of distinctive components that create one-of-a-kind tastes. Second Self’s opening beers include:

Thai Wheat - A spicy American wheat beer as exotic as the country that inspired it. This beer uses both fresh lemongrass and ginger to give it a refreshing aroma and taste, taking drinkers on a trip across the globe. The beer is kept dry, letting the spices stand out on their own, making it a unique experience. This flavorful wheat ale is great for an escape into the Second Self.

Red Hop Rye – Upon first smell of this beer, consumers notice an abundance of hoppy citrus aromas while with your first sip, the spicy rye mixed with hops balanced by a malty backbone from American caramel and honey malts is noticeable. These give the Red Hop Rye its dark red color. This is a great example of an American hybrid of beer, a Red Rye IPA. Red Hop Rye is perfect while relaxing after work or with a dish as bold and flavorful as this beer. 

LIPA - The LIPA (“lahy-puh”) is proof that a robust and aromatic IPA doesn’t need to be a high gravity IPA. A distinctive blend of hops, The LIPA is a smooth IPA that remains light in body and can be consumed all day, making this hoppy summer seasonal great for any occasion.

Saison - No messing around here. This is a traditional saison, using only the finest fresh American ingredients. Second Self brewers took their time making this limited release beer and it speaks for itself. It is everything a saison should be, delicate, dry and flavorful with notes of citrus and pepper. Just like a proper saison, it is good for any occasion, and just about every meal.

With launch week kicking off on Tuesday, September 30, Atlantans will be able to imbibe on Second Self brews at a variety of participating restaurants and bars across the city. The release schedule includes the following dates and locations:  

·         Tuesday, September 30Leon’s Full Service (6 p.m.)

·         Wednesday, October 1Holeman & Finch Public House

·         Friday, October 3Ladybird Grove & Mess Hall

·         Tuesday, October 7Ale Yeah-Decatur (4 p.m.), Kimball House (5 p.m.), Marlay House (6 p.m.),Square Pub (7 p.m.), Cypress Street Pint & Plate (7 p.m.), Victory Sandwich Bar (8 p.m.), Brick Store Pub (9 p.m.)

·         Wednesday, October 8Hop City and Octane (5 to 7 p.m.), World of BeerBarrelhouseThe Family DogHand in Hand

·         Thursday, October 9Midway PubArgosyThe Porter Beer Bar (5 p.m.), El Myr,  Atkin’s Park

·         Friday, October 10Kaleidoscope (5 p.m.), Southbound

·         Saturday, October 11Roux on Canton (4 p.m.)

The Second Self launch week itinerary is being updated daily; please visit the website to learn more and stay up-to-date with the celebratory events. Second Self Beer Company is located at 1311 Logan Circle NW, Atlanta, Ga., 30318. For more information, call 678.916.8035 or visit the website. Stay in touch with the conversation on FacebookTwitter or Instagram.

About Second Self Beer
Launched as a home brewing experience and born out of passion, Beer Architect Jason Santamaria and Alechemist Chris Doyle founded Second Self Beer Company in 2010, on the premise that layers of character and flavor are greater than the sum of their constituent parts. Second Self Beer Company is located at 1311 Logan Circle NW, Atlanta, Ga., 30318 and will be open Wednesday and Friday from 5:30 p.m. to 7:30 p.m., Saturday from 1:30 p.m. to 3:30 p.m. and by special appointment, beginning in November 2014. For more information, call 678.916.8035 or visit the website. Stay in touch with the conversation on FacebookTwitter or Instagram.


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