Yooo!
There is always something going on in my awesome city of
Atlanta, and I just found out that one of its most renowned attractions—Ponce City Market—is
hosting the grand opening of a new concept called Market East. It’s
based in its renowned Central Food Hall, and on Thursday, June 5, from 5-9
pm, there is the grand opening, featuring five Asian culinary concepts—Boom
Boom Bao, Lime Tiger, Uwu Asian Dessert Co., Umbrella Bar and VIỆTVANA. With a
live DJ, sample eats, live art, and performers including dragon dancers, I
am looking forward to this one, and so should you! Below is all the info
straight from the source. See you there!
.jpg)
PONCE CITY MARKET
DEBUTS MARKET EAST IN THE CENTRAL FOOD HALL
Boom Boom Bao, Lime Tiger & Uwu Asian Dessert Co. to join Umbrella Bar & VIỆTVANA in the Central Food Hall’s Newly Redesigned Wing, Now Featuring Five Asian Culinary Concepts. Ribbon-Cutting Ceremony to Take Place on Thursday, June 5 at 4:30pm Followed by a Grand Opening Event from 5-9pm
Ponce City Market is
celebrating the grand opening of Market East, a newly redesigned wing inside
the acclaimed Central Food Hall, on Thursday, June 5. With colorful, layered,
and humble design drawing inspiration from small pedestrian streets and food
market culture, Market East is located on the first floor with entrances across
from The Roof’s Ticket Booth in The Courtyard and through the existing Central
Food Hall by Collier Candy Co.
To mark the occasion, Ponce City Market and VIỆTVANA will host a
ribbon-cutting ceremony at 4:30pm on opening day. From 5-9pm, the public is
invited to a grand opening celebration featuring samplings from
the new stalls, music from a DJ, live art, and performances by traditional lion
and dragon dancers.
Market East’s opening will debut three new pan-Asian
dining concepts created by Dinh Tran and Khanh Dang, the husband-wife team
behind VIỆTVANA. Together with VIỆTVANA and Umbrella Bar,
these new eateries complete Market East, offering an expanded range of Asian
culinary experiences.
“We’re thrilled to debut Market East and introduce a
dynamic space where visitors can further immerse themselves in the rich flavors
and culture of Asian cuisine,” said Adam Schwegman, director and head of retail
leasing at Jamestown. "It's always rewarding to see our tenants' creative
visions come to life, and we’re looking forward to expanding our partnership
with the Vietvana team.”
The new concepts include:
·
Boom Boom Bao – a Vietnamese bao and dim sum
restaurant specializing in steamed bao buns ("baozi") and dumplings
served in a traditional grab-and-go format. The menu features up to 10
different stuffings made fresh daily with the stall divided into two sections:
one for bao and another for dim sum. Boom Boom Bao also offers a cold
vegetables and herbs station, a rice and vermicelli carb station, Thai-inspired
dishes, and protein stations with BBQ chicken, pork, pork chops, and vermicelli
noodle salad. It will be open for breakfast and lunch daily.
·
Lime Tiger – a customizable bento box
concept focused on Southeast Asian street food open for lunch and dinner
service. The "build your own bento box" approach allows people to
build their own tray with rice, a protein like rotating fish or pork options, a
garnish, and special seasonings and sauces from the most popular and
traditional flavors of Asia. The Lime Tiger team will help guide diners on
optimal flavor pairings, making the dishes more customizable than traditional
pho restaurants. The decor and branding play on food carts from across
Southeast Asia, and in describing the name, the owners say Lime Tiger is a
celebration of what unifies these diverse cultures. "Limes because
they add brightness to every dish, and tigers because of their beauty and
agility," Tran says.
·
Uwu Asian Dessert Co. (pronounced
"oh-woo”) – features Japanese-inspired sweet treats, desserts, and milk
teas to evoke that euphoric "first taste" feeling. Customers can
select from 12 different tea options brewed fresh using a machine similar to an
espresso maker. The menu also features specialty waffles that are crispier and
fluffier than traditional American recipes and Vietnamese shaved ice, made with
a special "snowflake ice" technique that creates a light, creamy
texture with sweetness primarily coming from toppings rather than the ice
itself. The brand is a mix of cute and craft in an unapologetically Japanese
pop art style, with a nod to the concept of kawaii, meaning cute or
endearing in Japanese.
“Our goal has always been to introduce people to the
depth and joy of Asian cuisine in a way that feels accessible and exciting,”
said Tran. “Each of these new concepts is rooted in the street food traditions
we grew up with and love. With Boom Boom Bao, Lime Tiger, and Uwu, we’re
creating spaces where food is not just about flavor, but also about culture,
connection, and curiosity. We’re grateful for the opportunity to share more of
Asia's incredible diversity with Atlanta.”
Along with the new additions, VIỆTVANA will continue
offering its signature and delectable phở, house-made noodles and fresh bánh mì
sandwiches, expanding its menu with new soup flavors including curry and spicy
soups. Umbrella Bar also continues to provide a lively taste of traditional
Korean food with a twist.
For more information, visit:
www.poncecitymarket.com
and Instagram at @poncecitymarket
675 Ponce De Leon Ave NE, Atlanta, GA 30308
678-819-7800
limetigercarts.com
@limetigercarts
678-952-7100
boomboombao.com
@boomboombaoatl
678-734-0500
About VIỆTVANA Phở Noodle House
VIỆTVANA Phở Noodle House is a restaurant concept
founded by Dinh Tran and Khanh Dang, Vietnamese natives and millennials, who
are proud of their traditional Vietnamese recipes and the hospitality with
which it’s served. VIỆTVANA currently has restaurants at Ponce City Market, Lee
+ White Food Hall and Avondale Estates. The VIỆTVANA restaurants continue with
their mission to change the narrative of Vietnamese and Asian food around the
world. The name reflects the idea of Vietnamese food meeting nirvana, hence VIỆTVANA.
VIỆTVANA’s recipes are created by Tran and his mother, Tina Nguyen, who
often is found in the restaurants’ kitchens. For more information, visit https://vietvana.com/.
About Ponce City Market
Ponce City Market is a five-building,
three-million-square-foot community hub in Atlanta, Georgia. The mixed-use
property, located along Ponce de Leon Avenue in the Old Fourth Ward, features a
dynamic blend of local and world-class food and retail offerings, Class A
office space, and suite of residential and hospitality living options. With
public green space and direct access to the Atlanta Beltline, Ponce City Market
has become a defining marker of place in Atlanta’s urban landscape and iconic
destination for area residents and visitors. Reflecting Atlanta's evolving
identity, Ponce City Market brings together the old and new in one integrated
community – with a buzzing food hall at its core. The property includes the
adaptive reuse of an historic Sears, Roebuck, and Co. store and distribution
center, as well as a series of newly constructed buildings with modern
amenities and design features.
