Friday, February 4, 2011

RIO movie ad set to make history during Super Bowl

RIO is about a bird, but this is the only image I could...uh, find.
My friend from 20th Century Fox sent me this press release below on how a television ad for the upcoming animated flick RIO will air a 30-second spot during the 4th quarter of this weekend’s Super Bowl with an embedded code (reportedly the first to do it) that could eventually get you to Brazil. Yeah, yeah, so what does this have to do with beer, right? Well, a ton of my beer buddies are “gamers,” sports fans and into tech stuff. Plus, I love commercials, hate on ones that suck and studied advertising at Cornell, so sue me! You want a beer connection? How about if you win the trip—or just luck out and happen to go to Brazil for that matter—get a 22-ounce bottle of Nova Schin lager (4.7 percent abv) and keep it cold in-between sips with this awesome insulator they have there (left). I had to bring one home!




RIO movie ad set to make history during Super Bowl
Watch and uncover hidden code in super bowl spot for RIO – 20th Century Fox’s animated motion picture event

Oh wait, here's another RIO movie shot!

This Sunday, Twentieth Century Fox’s upcoming animated motion picture event RIO will make Super Bowl commercial history, when the 30-second RIO spot becomes the first-ever to air with an embedded code.

Super Bowl fans in the United States watching RIO’s new commercial spot are invited to find the frame with the embedded code that will in turn direct them to a special level on ANGRY BIRDS, Rovio’s blockbuster game, which recently entered into a first-of-its kind partnership with RIO. That level will take you to a RIO sweepstakes.

The sweepstakes winner will attend RIO’s world premiere in Rio de Janeiro on March 22. That same day, Fox and Rovio launch the highly anticipated “Angry Birds Rio” app.

The spot will be available across the web, including, after the Super Bowl. For Official Rules visit


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