I hope to see you there.
SweetWater 420 Fest Announces New Artists, Sustainability Efforts, Experiences and Ticket Giveaway Coming for 21st Year
The festival kicks off in one month at Shirley Clarke Franklin Park
SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the leading craft beer brand in the Southeast by Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), today announced additional musicians and experiences coming to Sweetwater 420 Fest 2026 taking place April 17-18.
The festival, held for the first time this year at Shirley Clarke Franklin Park, features incredible headliners over Friday and Saturday, including Umphrey’s McGee, Thievery Corporation and Chromeo, alongside sets from The Moss, lespecial, Cimafunk, Watchhouse and more. Bluegrass jam band Clay Street Unit has also been added to the line-up, playing a set on Saturday and the winners (TBA) of SweetWater’s Battle of the Bands will be performing on Friday.
The 21st iteration of 420 Fest continues the festival and the brewery’s commitment to sustainability. Clean water advocacy nonprofits Waterkeeper Alliance and Chattahoochee Riverkeeper will be on the festival grounds, promoting their conservation efforts and highlighting their partnership with SweetWater Brewing Company. One dollar from each beer sale will be donated to Waterkeeper Alliance to support this important work, and attendees can also choose to make an additional donation at the time of ticket purchase.
“We deeply value our longstanding partnership with SweetWater Brewing Company and Chattahoochee Riverkeeper to protect and restore waterways across the Southeast,” said Marc Yaggi, CEO of Waterkeeper Alliance. “Through this collaboration, we advance our global mission to defend the right to clean water by mobilizing local action and stewardship in the greater Atlanta area and beyond. We’re grateful for partners who help turn that mission into impact on the Chattahoochee River and surrounding communities.”
SweetWater Brewing Company and Chattahoochee Riverkeeper have worked to protect Georgia’s waterways, primarily through the “Save Our Water” program for over 20 years. The Chattahoochee River not only provides drinking water for over 5 million Atlantans, but also is a primary ingredient in SweetWater’s brews. Additionally the Bellwood Quarry, located in Shirley Clarke Franklin Park and visible from the ground of this year’s 420 Fest, stores much of the city’s emergency drinking water, an accomplishment attributed to the park’s namesake.
“The Chattahoochee River is the lifeline of clean drinking water in Atlanta and partners like SweetWater allow us to bring awareness to the conservation issues the river faces each and every year,” said Jason Ulseth, Riverkeeper and Executive Director of Chattahoochee Riverkeeper. “We’re looking forward to being back at the festival, educating festival go-ers about the importance and the impact of Shirley Clarke Franklin Park and getting them involved with the great work and clean-ups we have coming this year with SweetWater.”
SweetWater has also announced another way for fans to snag tickets to 420 Fest 2026. Through the end of the month, fans who buy two 12-packs of SweetWater’s craft classic 420 Extra Pale Ale will receive a free 1-day general admission ticket for 420 Fest.
“We’re officially a month out from 420 Fest 2026 and can’t wait for fans to experience both our 21st festival, but also what we expect to be one of our best 420 Fests yet,” said Mike Boudreaux, South East Events and Brand Activation Manager for SweetWater. “Each year, the DNA of our festival remains the same, but with these bands, these partners, this location and new, affordable ways for fans to join us, we’re ready to get the party started!”
To purchase tickets and/or get updates on the festival, please sweetwater420fest.com.









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