Monday, April 1, 2024

Get ready for 404 Day!

Peace Y’all!

Being a proud rep of Atlanta for more than 30 years, it’s time celebrate another festive 404 Day! This time, there is a fundraising element thanks to my homies at Monday Night Brewing and Butter.ATL doing The 404 Fund! Of course, 404 is the original area code for this great city (we’ve got like 80 now!) and we all plan on kicking at Monday Night’s Garage this Thursday, from 2pm to 6pm. Make sure to note that ideally at 4:04, there will be an official toast and presentation. Feel free to RSVP here.

Pictured above is the day-drinkin’-friendly 404 Atlanta Lager weighing in at 4.04%, brewed by my boy (and ALE MAX DAY collaborator) Peter Kiley. It will be available throughout the day and beyond.

There is some more info below.  

See you there!


ATLiens gear up for 404 Day! — a celebration of Atlanta culture that takes places every April 4 (4.04) and named for its OG area code (in case you didn’t know J).

Butter.ATL Founder Brandon Butler and Monday Night Brewing Brewmaster Peter Kiley have announced the launch of The 404 Fund – a donor-advised fund created in partnership with Community Foundation for Greater Atlanta. Guided by an advisory board made up of local community and civic leaders, The 404 Fund has a mission to support the city of Atlanta through scholarships and grants, youth education and employment initiatives, housing and food insecurity services, and mental health programs.

In tandem with this, Monday Night Brewing has launched 404 Atlanta Lager - of which 4.04% of proceeds will go toward The 404 Fund. Made in Atlanta and for Atlanta, this easy-drinking beer is sure to be ATL's go-to brew for the spring, summer and beyond.

Monday Night Garage will be part of a block party event on 404 Day (April 4), where proceeds will go towards The 404 Fund. A special scholarship check presentation will take place during the celebration at 4:04 p.m.

 Here is more information about The 404 Fund, MNB's 404 Atlanta Lager, and the way to support The 404 Fund can be found HERE.



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