Thursday, July 21, 2011

Drink SweetWater 420, get a glass and save the Chattahoochee River!

Hey Beer Nuts!
I know, I know. I have been gone for a minute but when family priorities call coupled with some assignment blessings from the gods of journalism (including Jezebel Magazine, GRIP Magazine, Men’s Book and others), I gotta answer! But enough of the excuses, I have so much stocked up for you, my cherished readers, to be entertained for a good minute through this blazing month of July and beyond. In fact, I was about to post something but then the inauguration of this weekly SweetWater get-together at Café 640 (640 N. Highland Avenue, 30306) Atlanta, GA took priority due to it starting tonight!
Read the official info below and get your sippin' and eatin’ on, and help the South’s #1 brewery continue keeping the local Chattahoochee River Basin drinkable! I’m off to the Wrecking Bar for a private media dinner tonight followed by the Tribe Called Quest documentary premiere (I love them!), so I‘m booked, but hopefully I will make another one of their Thursdays in the near future. I mean, damn, check out their grub to the left!

Oh, and come back tomorrow. I have something seriously gangster for you!

 SweetWater Drinkers Unite to Benefit Upper Chattahoochee Riverkeeper Efforts
Weekly Thursday Dates Begin July 21 at 6:40 p.m.
Beginning, tonight, Thursday, July 21, local dining favorite Café 640 (formerly Café di Sol) will introduce their weekly 420 at 640 series, a philanthropic effort benefiting the Upper Chattahoochee Riverkeeper efforts.  Guests will have the opportunity to give back to the Atlanta community, simply by stopping in for a SweetWater. Running through August 1, a portion of all SweetWater beer sales will be donated to the Upper Chattahoochee Riverkeeper. Guests will also receive a SweetWater glass to take home with their first purchase and can register for the chance to win a custom painted SweetWater kayak - perfect for a hot day drifting down the Chattahoochee.  The winner of the kayak will be announced amongst live music and passed small plates at a September 1, 2011 bash at Cafe 640.
WHAT:          420 at 640
WHERE:        Café 640 - 640 N. Highland Avenue, Atlanta, GA 30306         
WHEN:          Thursdays at 6:40 p.m., beginning July 21 through August 1.
CONTACT:   For more information, please visit or call 404-724-0711
About Café 640:
Located at 640 North Highland Avenue in Virginia Highlands, Café 640 is open Monday through Thursday from 11:30 a.m. to 11 p.m., Friday 11:30 a.m. to 2:00 a.m., Saturday 11:00 a.m. to 2:00 a.m., and Sunday 10:00 a.m. to 11:00 p.m.  Weekly events include Buy One Get One Free Burger Monday, Wine Wednesday, Live Music Thursday, and the Sunday Crawfish Boil. For more information, visit or call 404-724-0711. Follow Café 640 on Twitter at @Cafe640, or on Facebook at

About Upper Chattahoochee Riverkeeper:
Established in 1994, Upper Chattahoochee Riverkeeper (UCR) is an environmental advocacy organization with more than 5,000 members dedicated solely to protecting and restoring the Chattahoochee River Basin—drinking water source for 3.5 million people. UCR was the 11th licensed program in the international Waterkeeper Alliance, now close to 200 organizations strong. From the north Georgia mountains to the Florida border, the Chattahoochee River is impacted by unplanned development, storm runoff and trash from industries, roads, and construction sites, and discharges from sewage treatment plants. Withdrawals from the river by municipalities and industries also affect its health through consumptive loss of water that is not returned to the river, impacting downstream water quality, recreation and ecology. While significant improvements have been made in the river, much remains to be accomplished.  UCR actively uses advocacy, education, research, communication, cooperation, monitoring and legal actions to protect and preserve the Chattahoochee and its watershed.

Check out the 2023 World Cup Winners announced during the Craft Brewers Conference!

  Photo courtesy of the Brewers Association Whaddup !   I just got back from the Craft Brewers Conference hosted by the Brewers Association ...

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