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The Beer Institute drops some numbers on us!
Hey Fellow Craft Brew Sippers!
So we all know it was total bummer for U.S. fans with that loss during the World Cup. 'Nuf respect to the second best beer country in the world, Belgium. Anyway, I am sure Americans will be drinking away their blues with brews, so I came across some interesting news out of Washington, DC from
the Beer Institute regarding the economic impact of beer sales particularly during
the summer months and 4th of July weekend. I know I contributed to a lot of it. Ha!
Read their press release below. They project more than 38
million American households will purchase beer this summer. Whoa! Hopefully a
good chunk of them are stocking their fridges with real beer.
Happy sippin’!
Ale
Celebrate the
Beer Economy this July Fourth
Beer Institute
Recognizes Economic Contribution of Beer
If you plan on reaching for a cold beer this Independence
Day holiday, you will be in good company. More than 38 million American
households will purchase beer this summer – making beer the preferred choice
over all other types of alcohol beverages.
“Whether it’s a July Fourth celebration, or a baseball
game with friends, we hope Americans drink beer responsibly this summer, and raise a toast to the
millions of Americans at work because of brewers and beer importers,” said Jim
McGreevy, Beer Institute president and chief executive officer.
In the 15 weeks between Memorial Day and Labor Day in
2013, beer and malt beverage sales topped $11 billion, making it one of the
largest selling categories of all food and beverage channels according to
Andrea Riberi, senior vice president at Nielsen.
That beer does more than just quench your thirst.
According to an
economic study jointly commissioned by the Beer Institute and
the National Beer Wholesalers Association in 2012, U.S. brewers and beer
importers support an industry that puts more than 2 million Americans to work.
Beer also contributed $246.6 billion to America’s economy and generated $49
billion in local, state and federal taxes. In fact, more than 40 percent of
what consumers pay for a beer goes to taxes, making taxes the most expensive
ingredient in beer today.
The Beer Institute is the national
trade association for the American brewing industry, representing both large
and small brewers, as well as importers and industry suppliers. First founded
in 1863 as the U.S. Brewers Association, the Beer Institute is committed today
to the development of sound public policy and to the values of civic duty and
personal responsibility:www.BeerInstitute.org. Connect with us @BeerInstitute and
on Facebook.
