Thursday, November 4, 2010

MillerCoors presents the inaugural T.A.P. Awards & Experience

Hey sippers, this should be a pretty cool event the MillerCoors folks sent me. I will be in LA but it sounds pretty cool and proves how the beer world is blowing up!
MillerCoors presents the inaugural T.A.P. Awards & Experience
~introducing signature MillerCoors cocktails~

MillerCoors proudly announces the inaugural MillerCoors T.A.P. Awards. The event will be hosted by Radio One personality Ebony Steele of the "Rickey Smiley Morning Show". The MillerCoors T.A.P. awards will encompass honoring the brand's top tier account holders, premium influencers , a formal presentation of the "Premium Influencer and Sound of the City" award recipients, a charitable tribute to the 100 Black Men of Atlanta and more.  T.A.P. guests will also be  privy to  an evening of "Taste, Appreciation and Prestige" as MillerCoors takes their award winning beverages from behind the bar and brings them to life with four signature brand experiences. This prestigious award and tasting experience will take place at the Mason Murer Fine Art Gallery on Thursday, November 4th, 2010, with doors opening at 8:00pm.
The inaugural MillerCoors T.A.P. Awards will serve as a platform highlighting mixologist, bartenders, bar staff and influencers  in this realm and introducing the MillerCoors signature cocktail menu. This evening affair will include an awards segment recognizing MillerCoors high volume seller, sports bar of the year, restaurant lounge of the year, and the MillerCoors promoter of the year. On hand to highlight MillerCoors contribution to the environment and proper waste disposal will be the Remix Recycled organization.  They will ensure all bottles are disposed of properly via custom receptacles at all bars and all items are recycled at the close of the affair. This event will also feature brand specific, interactive experiences, brand/exhibitions and multimedia engagement. To join in on the conversation the Twitter hashtag for this event is #TAPmillerCoors and for more information or to RSVP visit
The MillerCoors Portfolio of Brands and their signature on-site experiences:

Miller Lite "Experience Greatness" with the 100 Black Men of Atlanta
MillerCoors flagship brand, Miller Lite, is the great tasting, less filling beer that defined the American light beer category in 1975. Today, Miller Lite is the ultimate light beer, known for its inherent quality of great taste. Miller Lite is the only beer to win four gold awards in the World Beer Cup® for best American-Style light lager (2006, 2002, 1998, 1996).  In acknowledgment of greatness, this signature experience will highlight the 100 Black Men of Atlanta and salute the organizations longstanding commitment to the community.

Coors Light - "The Cool Zone Gaming Lounge" featuring: The Konsole Kingz
Coors Light, the World's Most Refreshing Beer, is the fourth best-selling beer in the U.S. Introduced in 1978, Coors Light has been a favorite in delivering the ultimate in cold refreshment for more than 25 years. Coors Light's unique frost-brewing process locks in a taste as cold as the Rockies. The "Cool Zone Gaming Loung" experience Coors Light has been paired with the leader in urban gaming Konsole Kingz to present the best Ski & Snowboarding games and additional gaming offerings, sub zero beer bar, and additional chill infused options.

The Peroni "Tour of Italy Experience" 
Imported from Rome, Peroni Nastro Azzurro is the number one premium brand in Italy and is the most widely sold Italian beer brand overseas (found in 38 countries). The light, crisp European lager is produced using only the highest quality natural ingredients grown in Italy.  This on-site environment will feature a special "Tour de Italy" with Euro inspired food-by-the-bite and artisan pairings, and the OMG booth  interactive photo experience.

Blue Moon - "The Mix and Mingle Experience" featuring nationally regarded mixologist and the art of the Happy Hour
Blue Moon Belgian White is a refreshing, medium-bodied, unfiltered Belgian-style wheat ale spiced with fresh coriander and orange peel for a uniquely complex taste and an uncommonly smooth finish. The name "Belgian White" is a reference to the cloudy white, opaque appearance of the beer. Blue Moon is traditionally served with a slice of orange to complement the orange peel used in the brewing process. The Blue Moon experience will encompass a renowned mixologist introducing a new menu in beer cocktail while teaching guests techniques to reproduce these amazing recipes at home.

2010 MillerCoors Award Categories:
1. MillerCoors T.A.P Award - Platinum Seller - AG Entertainment
2. MillerCoors T.A.P Award - Sports Bar of the Year - Tavern at JR. Crickets
3. MillerCoors T.A.P Award - Restaurant/Lounge of the Year - Cafe Circa
4. MillerCoors T.A.P Award - Promoter of the Year - J.Carter
5. MillerCoors T.A.P Award - Premium Infuencer of the Year - Young Joc
6. MillerCoors T.A.P. Award -  Sound of the City:  Bobby Valentino
7. MillerCoors T.A.P. Award Business Visionary of the Year - Munson Steed

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