Thursday, March 13, 2014

Green Flash gets a makeover!

New designs hit the shelves in April, ya heard?

Whaddup Craft Brew Sippers?!

So just two days after my article on craft breweries stepping their branding game up got posted on Complex Magazine’s gangster website, FirstWeFeast, San Diego-based brewing giant Green Flash Brewing Company sends me a news flash (couldn’t resist) about how they are also pimpin’ out their design on the carriers, along with the 12-ounce and 22-ounce bottles. 
Due to hit shelves in April, I kinda dig ‘em with their slanting font and superhero vibe that suggests they are on the move to serve us their awesome ales faster than lightning. Hooked up by a local branding agency, Mth Degree, the Flash Posse continues to stay on top of things in more ways than one. In fact, in another article, I gave them props on having the best IPA portfolio that’s widely distributed nationwide here.
Keep it coming Green Flash! Below is the official press release.

Green Flash Reveals New Look For Brand
All-new packaging to reach consumers starting in April

Today, Mike and Lisa Hinkley, co-founders of Green Flash Brewing Co. reveal a fresh new look for the brand, including redesigned packaging for the entire Green Flash product rotation. The packaging changes reflect the brand’s position in the marketplace by clearly communicating valuable new information to the consumer, drawing increased attention to the beer name and beer style. Bold, oversized white typography on an upwards slant is designed to draw the consumer’s eye to take note of the beer name and its style. New labels and 4-pack carriers are now an opportunity to truly inform and engage in the off-premise. Each product in the Green Flash lineup will now readily connect with the consumer by sharing “back of bottle” stats including a list of key ingredients, anecdotal stories about the inspiration behind each beer and facts about its unique brewing process. The new packaging will begin to hit store shelves in late April.
“Continuously evolving has always been part of who we are as a brand,” says Green Flash CEO and Co-Founder Mike Hinkley. “In an increasingly competitive market, the face of Green Flash must evolve to sustain our competitive edge on crowded store shelves.”
 As more people are drinking better beer, Green Flash aims to present straightforward information focused on education. “The new packaging remains distinctly Green Flash, yet equips us with the right tools to better communicate with the consumer as we enter a new era for craft beer.”
As Green Flash places each product’s beer style front and center, they are now clearly identifying most beers as Doubles, Triples, or Imperials. While other breweries are moving increasingly toward "session" ales, Green Flash is holding fast to their original brand promise: to deliver big, flavorful and assertive ales that lead the ranks within the specialty craft category. Drawing inspiration from the recent success of the brewery’s 11th Anniversary IPA, two of the brand’s three front-line beers - West Coast IPA and Hop Head Red - are now being produced with an increase to their dry hopping rate as well as an increased ABV (both beers will now have an ABV of 8.1%).
Developing the new look for Green Flash was a collaborative effort that involved internal brewery execs and San Diego-based branding agency, Mth Degree. The agency worked with Green Flash on packaging changes which were implemented in 2009, as well as on the brand campaign “Flash of Genius” which debuted in 2012. 
Green Flash is currently available in 48 US states with (Utah and Hawaii will carry the beer this year) as well as internationally. Consumers can expect to see the fresh packaging on store shelves beginning in late April with the entire lineup expected to roll out with the new look through the end of May.

About Green Flash Brewing Co. 
Green Flash Brewing Co. is located in San Diego, California, and was founded in 2002 by Mike and Lisa Hinkley. Brewmaster, Chuck Silva, leads brewing operations. Green Flash is an award-winning brewer of fine, hand-crafted ales, and specializes in brewing assertive and distinctive beers, such as the nationally acclaimed West Coast I.P.A.: an award-winning beer whose wide acceptance has helped define a category. Green Flash brews ten styles of beer regularly, on draft and in bottles as well as a growing lineup of seasonal and special offerings, including several barrel-aged beers, throughout the year. Please visit the Green Flash website for more information.


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