Hey Fellow Craft Brew Sippers!
So we all know it was total bummer for U.S. fans with that loss during the World Cup. 'Nuf respect to the second best beer country in the world, Belgium. Anyway, I am sure Americans will be drinking away their blues with brews, so I came across some interesting news out of Washington, DC from the Beer Institute regarding the economic impact of beer sales particularly during the summer months and 4th of July weekend. I know I contributed to a lot of it. Ha!
Read their press release below. They project more than 38 million American households will purchase beer this summer. Whoa! Hopefully a good chunk of them are stocking their fridges with real beer.
Celebrate the Beer Economy this July Fourth
Beer Institute Recognizes Economic Contribution of Beer
If you plan on reaching for a cold beer this Independence Day holiday, you will be in good company. More than 38 million American households will purchase beer this summer – making beer the preferred choice over all other types of alcohol beverages.
“Whether it’s a July Fourth celebration, or a baseball game with friends, we hope Americans drink beer responsibly this summer, and raise a toast to the millions of Americans at work because of brewers and beer importers,” said Jim McGreevy, Beer Institute president and chief executive officer.
In the 15 weeks between Memorial Day and Labor Day in 2013, beer and malt beverage sales topped $11 billion, making it one of the largest selling categories of all food and beverage channels according to Andrea Riberi, senior vice president at Nielsen.
That beer does more than just quench your thirst. According to an economic study jointly commissioned by the Beer Institute and the National Beer Wholesalers Association in 2012, U.S. brewers and beer importers support an industry that puts more than 2 million Americans to work. Beer also contributed $246.6 billion to America’s economy and generated $49 billion in local, state and federal taxes. In fact, more than 40 percent of what consumers pay for a beer goes to taxes, making taxes the most expensive ingredient in beer today.
The Beer Institute is the national trade association for the American brewing industry, representing both large and small brewers, as well as importers and industry suppliers. First founded in 1863 as the U.S. Brewers Association, the Beer Institute is committed today to the development of sound public policy and to the values of civic duty and personal responsibility:www.BeerInstitute.org. Connect with us @BeerInstitute and on Facebook.