On March 22, they threw down at the Loudermilk Center to help aspiring brewing entrepreneurs take it to the next level.
What's Up Fellow Craft Beer Sippers?!
Although I couldn’t attend this amazing event held on March 22, I am starting to broaden my base by inviting good writers, beer enthusiasts and basically hustlers like myself to represent Cruisin’ For A Brewsin’.
My man William Teasley representing Brothers That Brew did a great job filling in and writing a review of his experience during Boston Beer Company’s Brewing the American Dream event held at the Loudermilk Center in Atlanta. It sounded extra dope after reading his account of what went down. I also want to thank the Boston Posse and all of the Dream staff for providing such an invaluable source of information to aspiring craft brewers.
William, take it away!
On March 2016, Boston Beer Company—the maker of Samuel Adams brand beer—brought Brewing the American Dream coaches to Atlanta to meet with craft food, beverage, hospitality, and beer entrepreneurs to learn from experts on starting and growing their businesses.
Accion, the country’s leading non-profit microlender, partnered with Samuel Adams to increase the success of these businesses nationwide by combining expert business coaching and advising with access to small business capital. Events like Speed Coaching in Atlanta, where participants were granted 20 minutes with an industry expert coach, are held annually in dozens of cities across the country. To date, more than 6,000 businesses have been coached with at least 825 businesses receiving $8.5 million in micro-lending to support their growth.
The 21 small Georgia-based brewers attending this evening’s event were fortunate to have Samuel Adams representatives and Speed Coaches Jennifer Glanville—Brewery Manager—and Category Manager Shawn Egan share their knowledge of brewery production, operations and sales. Gary Woilfe of Kahn Ventures highlighted what is needed to get brewery products to shelves and taps.
Additionally, there were 59 small food and beverage businesses there as well meeting with available Speed Coaches on legal issues, marketing, social media, business plan writing, and other topics critical to small and growing business. The Accion team highlighted several products they offered to all of the participants present including microlending to working capital loans to help those businesses grow.
Kathy Davis, “Head Goat” of the Abbey of the Holy Goats Brewery, was also present and inquired about how to more expeditiously reach the next level. Her excellent beer and culinary background is what helps her burgeoning business stand out; the presence of the seasoned staff during this event provided more expertise to further boost her momentum.
Ultimately, Brewing the American Dream created opportunities for businesses like Kathy’s to build their networks and set the stage for future growth and opportunities.
- William Teasley, Brothers That Brew and Cruisin’ For A Brewsin’