Whaddup?!!!
As crazy as my life is in the beer world, here is another
fun coincidence. So I’m getting a Terrapin Hopsecutioner IPA poured during an annual holiday luncheon for one of the
publications I write for at the upscale Capital Grille and right when I take a
sip, I get an announcement that the brewery changed the can’s art in my inbox!
The chances? Pretty damn slim, but hey!
Anyway, here’s what the press release said direct from Athens, GA regarding the new look. I dig it. Shout out to artists Richard Biffle on the dopeness.
Look for the new artwork to start hitting shelves in
early 2018.
Cheers!
Ale
Terrapin says…
“Hopsecutioner, Terrapin’s most popular IPA, just got a
packaging update. The updated can and bottle labels are a bit brighter and
incorporates elements found in other Terrapin packaging, like the background
rays.
“We wanted to bring Hopsecutioner into the same visual
world as RecreationAle and Hi-5, without losing the look of the brand we’ve
been building since 2010.” Says Julia Weckback, Marketing Director. “Our core
IPAs are often on shelves together, and we wanted to ensure a cohesive brand
image.”
Have no fear, the iconic Hopsecutioner turtle isn’t going
anywhere. The turtle looks a bit more modern, but he’s still representing
Terrapin’s “Killer IPA.” The beer in the can is still going to be the same: a
piney and citrusy IPA with a strong malt backbone.
Terrapin’s flagship beer for over 7 years, Hopsecutioner
continues to be a strong seller for the brand, growing almost 35 percent in
2017. Available throughout Terrapin’s distribution network, Hopsecutioner will
soon be available in Michigan and Wisconsin."
