Wednesday, September 11, 2019

Wait, wha...? Beer sneakers?! Yep!

Merrell and Dogfish Head Craft Brewery launch limited-edition trail running shoe! 

Whoa!
For all sneaker and shoe lovers in general like myself, I need to get a pair of these on principle alone! Beer kicks? Hell yeah! Below is the official press release and information. Nice job Merrell and Dogfish
Whatcha think?
I say dopeness!
Ale

Straight from the press:
Merrell and Dogfish Head Craft Brewery 
launch Limited-Edition Trail Running Shoe! 
Made from sustainable materials, the Agility Synthesis x Dogfish shoe brings a fresh take on trail to tavern
Outdoor performance brand Merrell and Dogfish Head Craft Brewery have launched a cobranded trail running shoe inspired by two of their shared passions: the outdoors and beer. The limited-edition Merrell Agility Synthesis X Dogfish trail runner is now available in select retail stores and on Merrell.com, and will also be sold on September 29th at Dogfish Head’s annual Dogfish Dash in Milton, DE.
Available in a “SeaQuench” colorway for men and women, the design of the shoe is inspired by the most thirst-quenching beer Dogfish Head has ever brewed: SeaQuench AleSeaQuench Ale is now the best-selling sour beer in America, and is recognized by its signature sea-foam green can and off-centered ingredients, including black limes and sea salt, all of which are incorporated into the shoe design.
“Today’s adventurous beer drinker is seeking more from their alcoholic beverages than ever before. They’re looking for a beer that’s not only intensely flavorful, but that fits into their active lifestyle. Brewed with black limes, sour lime juice and sea salt, the thirst-slaying, citrusy-tart mashup that is SeaQuench Ale satisfies all those needs,” said Sam Calagione, founder of Dogfish Head. “Partnering with Merrell, leaders in the active lifestyle footwear category, to release this sweet SeaQuench-themed shoe is a great reminder to folks everywhere that you can ‘have your beer and drink it too.’ Maintaining an active lifestyle is all about balance – go for a trail run or a gym workout, then reward yourself with a cold can of SeaQuench Ale.”
Merrell and Dogfish Head, two outdoor-loving brands, both believe wild spaces urgently need to be sustained and protected. With that in mind, the co-branded shoes are made with a more sustainable choice wherever possible. They include reclaimed scrap rubber, BLOOM® algae foam instead of petroleum, recycled plastic, and more.
Alongside the launch of the Agility Synthesis X Dogfish shoe, Merrell will be donating $10,000 to The Conservation Alliance, whose mission is to engage businesses to fund and partner with organizations to protect wild places for their habitat and recreation values. Merrell is a pinnacle member of The Conservation Alliance and to date, has provided more than $1 million in funding to assist their efforts.
“We’ve enjoyed building upon the shared beliefs of Merrell and Dogfish Head,” says Sue Rechner, President of Merrell. “We’re very proud that our partnership also provides support for The Conservation Alliance and reduces our impact through the use of recycled materials and sustainable processes.”

2 comments:

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