Friday, May 20, 2011

East Atlanta Beer Fest goes hi-tech!


Get your APP'in on at the East Atlanta Beer Fest!

With the East Atlanta Beer Festival coming up tomorrow, the new iPhone App called “Re:Brew” designed specifically for this day of revelry further proves how the world of beer is blowing up! This ingenious Re:Brew, created by the independent global marketing and technology agency LBi, gives the EABF attendees the chance to get info on all of the 200-plus ales and lagers; share their opinions on what rocks and what doesn’t with friends; and even rate them just for this festival that result in a Top 10 list! Now that’s what’s Appening! Here is where you can download it: Re:Brew App
I had a blast last year! 
The official release below.
Hopefully I see you there because it is truly one of my favorite ATL beer festivals and it will be paaaaacked!!
Cheers!
Ale
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‘There’s An App for That’

 Re:Brew enhances the East Atlanta Beer Festival experience

Big news in the beer world!

LBi, the independent global marketing and technology agency, has partnered with the East Atlanta Beer Festival to create an iPhone application to enhance the festival experience. Designed for the iPhone, Re:Brew lets festival-goers see what’s pouring, rate their favorites and share notes with friends—enhancing the festival experience one beer at a time.

The East Atlanta Beer Festival (www.eastatlantabeerfest.com) is an annual non-profit event raising funds for the community and features over 200 craft beers, good food, live music and fun for ages 21 and up. The event takes place this Saturday, May 21 from 1 p.m. to 6 p.m. in East Atlanta Village’s Brownwood Park, and festival-goers can download Re:Brew for free, to make navigating the festival easier and more fun.

The Re:Brew app offers a complete list of festival beers and vendors. Just released in the iTunes app store, it also features:

Beer descriptions and locations of the beers at the festival
Top 10 list that shows crowd favorites
Beer tracker that saves the names of beers you like
Photo taking and sharing capabilities (Facebook and Twitter)

“We’re thrilled with the work LBi has done and believe Re:Brew will be a huge asset to our festival,” says Jelena Crawford, East Atlanta Beer Festival, Inc. President. “The innovative application allows us to leverage social media and mobile technology to drive awareness and enhance the festival experience in exciting ways.”

For more information or to download Re:Brew, visit the iTunes app store at http://itunes.apple.com/us/app/re-brew-for-east-atlanta-beer/id435735488?mt=8

About the East Atlanta Beer Festival:
The East Atlanta Beer Festival is an annual non-profit event featuring over 200 craft beers, good food, live music and fun for ages 21 and up. This year, it’s taking place Saturday, May 21 from 1 p.m. to 6 p.m. in East Atlanta Village’s Brownwood Park.

www.eastatlantabeerfest.com

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